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📝 From a recent edition of Greg Isenberg‘s newsletter…

Most people think finding startup ideas is like mining for gold… But the best ideas aren’t buried underground waiting to be discovered. They’re sitting on the surface, scattered everywhere, waiting for someone to pick them up.

He goes on to give several examples, including 👇

Ask AI directly. Prompt ChatGPT: “Give me 10 tedious workflows a [job title] does that AI could automate.” Rinse and niche down.

Audit your browser behavior. Check where you’re copy/pasting between tools. That friction is a startup idea.

Run this Google search: site:reddit.com “is there a tool that” + your niche. You’ll find users begging for tools that don’t exist yet.

Watch what small businesses manage in spreadsheets. Go talk to your local dentist, boutique agency, or gym owner. If they’re updating something daily in Excel, there’s an AI agent to be built.

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