Amber Starling

  • Amber Starling

  • Founder of Good Witch Cleaning

📝 A story about Amber Starling in Manhattan, Kansas…

Starling started Good Witch Cleaning with just a vacuum and $100 worth of supplies from a discount store.

Within one year, she hired her first employee and managed impressive growth to about $500,000 annually.

So literally just a cleaning service that she worked hard at and scaled smartly 📈

I found my first clients by posting on Facebook, advertising a $99 whole-house special. I had to eat a lot of crow in those days. I worked with property managers in the area who had terrible reputations and very high expectations — really difficult clients.

💰 Revenue growth…

In 2017, we were at $11,000 in revenue — that was before I’d hired anyone. In 2018, we got up to $57,000; $119,000 in 2019; $216,000 in 2020; and $467,000 in 2021. Since then, we’ve stabilized in that revenue range, and that’s by choice.

Other simple local services that became nice businesses 👇

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