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Matthew Schniper
- Founder of Side Dish with Schniper
💌 Matthew Schniper is the founder of the newsletter Side Dish with Schniper…
Expertly curated food & drink news + reviews inside Colorado Springs’ culinary scene
Population of Colorado Springs = 500,000.
Matthew was an editor for a local newspaper and started his newsletter in 2023 after that paper shut down.
He now has 2000 subscribers 📈
And according to a recent interview, that’s enough to earn him $6000 per month.
Instead of selling traditional ads or charging subscribers, Matthew created an exclusive 12-member sponsorship model.
Sponsors (restaurants, bars, coffee shops) pay $500/month for year-round visibility 🤑
Each sponsor gets…
- Logo in every newsletter
- Weekly listing updates
- Dedicated feature month with promotional content
- Optional in-person pop-up events
- Brand ambassadorship
👉 a recent edition of the newsletter
Sounds like this could be emulated in any city with a good food culture.
The exclusive sponsorship model might also work for non-food local newsletters 👍