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Matt Moody
- Founder of Salina311
From a recent breakdown of Salina311, a daily newsletter for Salina, Kansas (pop 46,000)…
27k free subscribers, 2.5k paid subscribers… Started by Matt Moody, a serial AI/ML entrepreneur, in 2021
The $500K/year revenue comes via 👇
- Advertising: $180K
- Subscriptions: $220K (digital & print)
- Events: $12K
- Legal notices: $95K
🧐 The really interesting part…
The content in Salina311 is all automated by specialized agents. Some examples:
Public Meeting Agent: Transcribes public meetings on YouTube with OpenAI Whisper, identifies key points, turns key points into headlines, writes articles and sends to Ghost by API, sends Matt a text message to review (by Twilio)
Interview Agent: Uses Gmail API to conduct back and forth async interviews with public figures. Once interview is finished, drafts article, sends to Ghost by API, and sends Matt a text message to review…
Scraping crime statistics and local crimes committed into a weekly crime newsletter
Scraping obituaries posted elsewhere and parsing those submitted by forms into a weekly obituaries section
There’s an 80-minute interview with Matt on YouTube if you want to dive deeper…
What newsletter content could you automate with AI? 🤔
Perhaps an interview-focused newsletter for a particular niche using that interview agent?
