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Matt & Joni
- Junk Removal Business Owners
📝 From a recent interview with Matt from Sonoma Strong Hauling…
What would you do if you were broke, 35 years old, just went to prison, and just got out of rehab, and you need to make money? Well, you start a junk removal business.
Matt went from homelessness to jail to rehab to a $15/hr deli job at Safeway.
We just wanted to make an extra $2000 a month. We were broke and we didn’t have money to throw into advertising. We had no business experience at all.
He started as a side hustle with a beat-up pickup truck, working nights at Safeway and hauling junk during the day.
First customer came from a free Craigslist post – a realtor with a garage full of trash.
That led to his secret weapon: the “candy dish” strategy 👇
I stopped at the dollar store, bought some candy dishes, ordered some business cards off of Vista Print, and we hit up every single real estate office in Sonoma County and dropped them off.
Realtors became his #1 referral channel. Every estate clearout, every move-out, every hoarder house – they called Matt.
🤑 Today: $50K/month in revenue with 35% profit margins.
A straight-forward business that could work in many places.
